Top 5 Beauty Retail Apps on Android in the US Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail apps on the Android platform in the United States demonstrated diverse performance trends in terms of downloads, revenue, and active users. Below is a detailed look at each app's performance.

Ulta Beauty: Makeup & Skincare saw a significant rise in weekly downloads, starting from 9.2K in late September and peaking at 28K during the week of November 21. Weekly active users also showed an upward trend, increasing from 134.4K to 170.3K by mid-December.

Sephora: Buy Makeup & Skincare experienced a fluctuating download pattern. The app started with 6.3K weekly downloads in late September, surged to 28.9K by the end of October, and settled at 7.9K by the end of December. Active users followed a similar trend, peaking at 149.5K in late October and dropping to 118.4K by the end of the quarter.

Flip.shop had a varied download performance, with a high of 19.2K in mid-November and a low of 1.1K by the end of December. Active users mirrored this pattern, peaking at 19.4K in mid-November and declining to 5.8K by the end of the quarter.

IPSY: Personalized Beauty maintained a relatively stable weekly download rate, varying between 4.2K and 5.7K. Active users showed consistent engagement, ranging from 55.5K to 57.6K throughout the quarter.

SALLY BEAUTY had steady weekly downloads, starting at 3K in late September and gradually increasing to 4.1K by the end of December. Active users followed a similar trend, growing from 5.7K to 6.5K over the same period.

All data is sourced from Sensor Tower. For more detailed insights, visit Sensor Tower's website.